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Akula Sets Sail with Princess Cruises


Akula Announces Exciting Partnership with Princess Cruises to Revolutionise Onboard Luxury

Akula, an innovative force in marine-grade outdoor furniture, is excited to announce a momentous partnership with Princess Cruises, a global leader in premium cruising experiences.

This collaboration will allow Akula sun loungers to take centre stage on all existing Princess and forthcoming vessels, encompassing an impressive fleet of 15 ships plus two future Newbuilds and approximately 16,500+ sun loungers.

Pete Maxton, Vice President of US Sales at Akula, expressed his enthusiasm about the partnership: “We are honoured to embark on this journey with Princess. Working closely with George and his team has provided invaluable insight into the unique challenges they face managing such large volumes of sun loungers on each ship. This has allowed us to adapt and engineer our product to combat these issues. I am looking forward to developing this partnership for many years to come.”

George Scammell, Director of Interior Asset Management at Princess Cruises, expressed similar views: "Innovation and exceeding guest expectations are at the heart of everything we do at Princess. Akula's expertise offers a fresh perspective to our onboard design challenges. Their ability to seamlessly integrate luxury and functionality into outdoor spaces is impressive, and we're thrilled to have them on board to enhance our guests' experience."

Akula's expertise in manufacturing outdoor furniture solutions has proven instrumental in assisting George and his team in overcoming the intricate challenges they encounter in the cruise industry. Their innovative designs and ergonomic solutions have seamlessly integrated into the cruise ship environment, ensuring a harmonious blend of style and functionality.

This partnership signifies a monumental stride towards reimagining the onboard leisure experience, cementing both Akula and Princess Cruises as trailblazers in the realm of maritime luxury.

For further details on Akula and their marine-grade outdoor furniture, visit www.akulaliving.com. Additionally, Akula will showcase their products at the Cruise Ship Interiors event in London ExCel at booth 602, on November 29-30, 2023.

For media inquiries and further information, please contact:

Elysha Hawkins


01937 862705

Office Locations

UK - Head Office
Hong Kong

Phone : UK +44 (0) 1937 862 705
Fax: UK +44 (0) 1937 862 709
Email: info@akulaliving.com